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Welcome to the Coaches' Corner, powered by Axes Performance Coaching

AUTHOR: Brad Johnson, Head Coach & Founder, Axes Performance Coaching

Welcome to the Coaches' Corner blog, powered by Axes Performance.  We see endurance sport as an enabling force for good in the lives of athletes and the people they care about, and we are constantly working to produce opportunities for improved athletic, personal and professional achievement by creating possibilities of mind/body performance that surpasses linear measurement.  We look forward to sharing some of these opportunities and possibilities with you through our many networks, including this blog.

Please connect with us as we explore topics and the Axes perspective on topics including sport and life balance, the Axes definition of coaching (spoiler alert - it takes more than a certification), training strategies, the mental and physical aspects of racing, overall mental skills training and much more.  We will connect with various coaches and experts in these and numerous other fields to dig into the coach and athlete experience in today’s endurance sport environment.  We can’t wait to see where this will take us, and we are grateful that you are open to joining us on this adventure.

Thank you for visiting our blog and our site, and we look forward to connecting with you!



Brad Johnson

Brad Johnson is Founder and Head Coach of Axes Coaching. He completed his first coaching certification course in 2004, coached under CT coaching, founded multiple club-format multi-sport organizations and holds numerous coaching and training certifications. With more than a decade of experience as an independent multi-sport coach, Brad’s clients have ranged from first time sprint triathletes to podium finishers and World Championship qualifiers. A native of New England, Brad lives in Charleston, South Carolina with his wife Tamara, their children, and various pets.  


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