Brad Johnson

Founder, Owner, Head Coach
Charleston, South Carolina
brad@axescoaching.com

With a degree in biochemistry from Boston College, a Master of Science in Applied Physiology and Kinesiology (Human Performance concentration) from the University of Florida, and more than two decade’s worth of experience in biotech and as an entrepreneur, Brad approaches coaching with a scientific mind. Personal experiences have also left him with a uniquely authentic appreciation for and understanding of the power of the human body and spirit.

In 2003, Brad was diagnosed with late-stage head and neck cancer and underwent aggressive treatment as part of a clinical trial. He overcame the odds and beat the disease and, as part of the healing process, sought a space where he could regain control of his physical self. He found that space in the world of endurance sport. Brad dove headfirst into endurance sport as both an athlete and coach and over the last 20 years has founded several community-based multisport coaching clubs, coached more than 1,000 athletes, and completed more than 100 endurance events (including multiple Boston Marathons, numerous full Ironman events, and the Ironman 70.3 World Championships).

Brad’s practice is about human performance and is founded in his experience as an entrepreneur and an endurance athlete. Centered in his passion for discovering the intersections of performance across all domains of life, Brad’s experience as a mental performance, endurance, and executive leadership coach allows him to offer a range of unique coaching packages from pure endurance coaching to individualized packages that include performance and mental skill development across multiple areas of focus.

Brad offers highly customized private coaching to optimize his clients’ performance in all things every day. More than that, Brad—a father of two and husband to his wife, Tamara—aims to help his athletes integrate their journey in endurance sport with the rest of their lives in a way that levels up their experience across the board.